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Go to Mid-America Speakers for more information about Carrie Ann Cook, Speaker.
Dress for Success & Your
Audience
Lecture Saturday, September 6, 2008, 9:30-10:30 AM -
GSG/FGS
Material can also be found on the CD of 2008 FGS Syllabus
Please note that more information is provided here than time for coverage will allow.
Dressing for speaking is about your image, as well as comfort. No matter how perfect the clothes are you have chosen for a given lecture, if you are uncomfortable in any way, it is likely to show. This may make your audience have a bad first impression before you open you mouth – sometimes as much as wearing the “wrong” thing.
i. Aim to dress just a bit better than your audience
ii. Blend in, don’t distract – know your group
iii. Strive for a total package – don’t make do with worn shoes, neglect fingernails, etc.
1. Well Groomed
2. No Wrinkles in Clothes
3. Match Everything in Some Way
4. No Wear Showing – stains, frays, “iron shine”, etc.
5. Be sure to have your belt loops occupied
iv. Fastening suit jackets
1. Keep double breasted styles secured
2. Single breasted - top to bottom rule of thumb
a. Always
b. Sometimes
c. Never
d. Exception – center button of 3 button suit may be substituted for top
v. Suit coloring and fabric
1. Somber colors that flatter you and are in style are best (blacks, dark blues, grays, browns)
2. Solids and pinstripes are traditional
3. If the fabric wrinkles easily, such as linen, it should be considered very carefully before buying
4. Choose fabric weight based on your body temperature, season, and planned types of lectures
vi. Match your metals when accessorizing
vii. Wristwatch
1. Must fit well – unless a woman’s “bangle”
2. Traditional band choice – metal
3. No sport watches
4. Analog projects more powerful than digital
viii. Can’t be too cautious with undergarments
1. Men’s undershirt improves look or “fall”
2. Women should preserve the mystery
ix. Dressing includes a sense of smell
1. Well groomed in every way
2. Take it easy with the scents
x. What goes around, comes around – eventually
1. Reoccurring fashion trends
2. Don’t “jump the shark”
xi. When in doubt, go conservative
i. Rule of 13
ii.
Most dresses can still benefit from a suit jacket
iii. Skirting the Issue
1. No minis
2. No longer than mid-calf
3. Don’t be too fluttery
iv. Ear rings
1. Accessory staple
2. Draw the eye to the face
3. Wear only one pair, if you can bring yourself to
4. No chandlers
v. Don’t be strap-happy
1. Never flash undergarment straps
2. Choose shoes with little or no straps
3. Make educated choices about strappy tops
i. Tie width should reflect current style (unless retro)
ii. Tie should fall to the top of the belt buckle or waistband
iii. Ties should be darker than shirt
iv. Suit shirt should be long sleeved
v. Traditional suit jacket choice – single breasted
vi. Wear tall enough socks you won’t flash leg
vii. Don’t fail to accessorize
1. Pens
2. Notebooks
3. Tech carriers
Exceptions
can be madeSummary
Embarking on dressing for success, unless you are excited about fashion and clothes, can be almost as time consuming as preparing a new lecture or report. However, as the habit and your wardrobe develop, it can become second nature. It can be as important as your actual presentation style and body language. That said standard “power dressing” must be tempered with your own personality. Never forget that you are your own person and make all of your final decisions. If a speaker is uncomfortable in a high neck shirt that is the “it” thing to wear, choosing to wear it could negatively effect their presentation quality. If a person has spent years establishing something “signature”, such as a color, accessory, etc., it may be detrimental to abandon it now. After all, dressing for success is actually packaging - just another way of branding your product.
This speaker wishes all the best for every endeavor and also welcomes comments. Feel free to contact her by email or USPS at: PO BOX 471, Wyandotte, OK 74370.
Resources
Never forget your local library and reference librarian. In addition to checking with a few of your personal and trusted contacts that create an image you want to emulate, the internet can provide lots of suggestions, further information and alternate ideas. Online, start with Wikipedia (http://en.wikipedia.org), try the following and conduct your own searches:
http://www.bluesuitmom.com/career/powerimage/
http://www.lifetips.com/channels/12/style-fashion/index.html
http://en.wikipedia.org/wiki/Suit_%28clothes%29
http://en.wikipedia.org/wiki/Bow_tie
Sabbath, Ann Marie, Business Etiquette in Brief, Bob Adams Inc., Holbrook, MA, 1993.
Photos and illustrations from
Gregath/Cook archives; Microsoft; Various US Federal Government Archives;
Mount Union College http://www.muc.edu
Page Last Updated August 02, 2011